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Marketing in a Web 2.0 World

Wednesday, November 14, 2007

Internet Content Syndication Council Formed

Charter Members Include, Carat, CBS, Mochila, Pheedo and Studio One Networks

NEW YORK, October 24, 2007 - The formation of the Internet Content Syndication Council (ICSC), representing some of the leading companies in online content distribution, was announced today.

The purpose of the ICSC is to promote industry growth by:

  • Improving the understanding of what Internet content syndication is and how it works in the advertising, media and consumer communities it serves.
  • Increasing the awareness of Internet content syndication as a means of revenue generation for digital publishers, as a mode of marketing for advertisers and as a system of quality content provision to consumers and networks alike.
  • Establishing a "fund of knowledge" on quality outcomes, case studies and best practices for industry participants to fortify confidence in the system.
  • Providing an objective "third party" point of view on Internet syndication to ensure credibility.

Andrew Susman, CEO of Studio One Networks and the first chairman of the ICSC said, "There have been a number of major developments in advertising and marketing recently that suggest the need of a council to focus on issues that will arise as we enter a period of unparalleled growth."

Other Council charter members include: Andrew Pancer, Chief Operating Officer,; David Verklin, Chief Executive Officer, Carat Americas; Aaron Radin, Senior Vice President, Advertising and Business Development, CBS; Carolyn Bekkedahl, Chief Development Officer, Mochila; Bill Flitter, Founder, Pheedo.

The ICSC plans to perform such duties and projects as research initiatives, topical conferences, trend reporting and forecasting, newsletter publications and will also provide for syndication at appropriate interactive industry functions such as the ANA, IAB, MPA and others. The ICSC also plans to conduct quarterly meetings with member firms to discuss internal activities and identify and address industry topics.

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