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Monday, November 26, 2007

Turning Really Simple Syndication (RSS/ATOM) Feeds into Print Advertising Revenue

A Solution for Print Advertising on the Internet:


An online RSS Print Advertising Solutions application could lead to a custom content newspapers and magazines with personalized advertising delivered directly to the reader.


Really Simple Syndication (RSS/ATOM) or ATOM is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS/ATOM, a webmaster can put their content into a standardized format, which can be viewed and organized through an RSS/ATOM-aware software.
A program known as a feed reader or aggregator can check a list of feeds on behalf of a user and display any updated articles that it finds. It is common to find web feeds on major websites and many smaller ones. Some websites let people choose between RSS/ATOM and Atom formatted web feeds; others offer only RSS/ATOM or only Atom.
RSS/ATOM-aware programs are available for various operating systems. Client-side readers and aggregators are typically constructed as standalone programs or extensions to existing programs such as web browsers. Many browsers have integrated support for RSS/ATOM feeds. There also are other applications that can convert a RSS/ATOM feed into several usenet articles, viewable through the major newsreader software such as Mozilla Thunderbird or Forté Agent: an example of such applications are nntp//RSS/ATOM, a Java coded program, or RSS/ATOM Feed Converter a script for the popular mail-newsserver Hamster.

Web-based feed readers and news aggregators such as YourLiveWire require no software installation and make the user's "feeds" available on any computer with Web access. Some aggregators combine existing web feeds into new feeds, e.g., taking all football related items from several sports feeds and providing a new football feed. There are also search engines for content published via web feeds like Feedster or Blogdigger.


The headlines for the newspaper industry have been somber for some time. The Internet and other electronic-media platforms are drawing ad dollars away, and daily U.S. newspaper circulation recently took its biggest tumble in nearly a decade, falling 1.9% in the six-month period ended March 31, according to the Audit Bureau of Circulation.
With younger readers gleaning their news elsewhere -- whether "The Daily Show" or Google's news Web site -- newspapers have strong competition that can offer even fresher information in an easier-to-use format. Experts advise newspapers to experiment with their Web sites and other high-tech ventures as a way to snag this new digital audience.


The Newspaper Industry needs a sustainable online platform that will generate advertising revenue to compliment their off-line business model.

The model I am proposing to solve this problem is RSS/ATOM Advertising Exchange, or Syndicate Advertising Exchange (SADEX.)

The SADEX platform consists in the development of three online applications to provide an elegant solution to advertising on the Internet through RSS/ATOM/ATOM feeds.

The key to this solution is the development of a SADEX protocol in conjunction with RSS/ATOM readers, Web Browser, Bloggers and other types of newsreaders.

The SADEX protocol is a web application is a clearinghouse for online web Advertising categorized by a set of geographic and economic data. The function of the SADEX is to assign online advertising to RSS/ATOM feeds provided by, Newspapers, Magazines, Blog Houses and other news sources.

The SADEX applications do the following:


To attach advertising to RSS/ATOM feeds

SADEX RSS/ATOM Advertising Exchange

Collect, Categorize and attach online Print advertising to RSS/ATOM feeds based on a set of preset criteria such as geographic location, interest, income, age, gender, etc.

RSS/ATOM SADEX Reader ( Such as

Display and print RSS/ATOM feeds and attached print adverts in user friendly formats through existing RSS/ATOM readers, Web Browsers and a SADEX developed news reader.

Proprietary Advertising format

In order for SADEX to build and protect its brand a proprietary Advertising File format may be necessary to convert existing Ad files into SADEX files. Strategic partnerships with the likes of current business industry leaders Such as Adobe Acrobat may be pursued.

The utility of the SADEX application will generate Print advertising revenue on RSS/ATOM feeds that are currently offered to end users without any direct return on the service.

The SADEX application will have the ability to track each subscriber of any particular RSS/ATOM feed and attach customized print advertising regardless of location.

For example a subscriber in Los Angeles could subscribe to an RSS/ATOM Feed from “The Guardian News Paper” in the United Kingdom. The SADEX application will recognize the location of the subscriber in L.A. and have the ability to attach local print advertising to that RSS/ATOM feed through the SADEX application.

When this transaction occurs and a newspaper is printed revenue is generated for the “feeder” or provider, in this case “The Guardian Newspaper”. The revenue was supplied by the business, which inserted their advertisement into the SADEX system. The SADEX feeder will receive a small payment for the right to attach the print ad to their feed. The SADEX application will act as a focused online advertising tool utilizing RSS/ATOM feeds for Advertisers and a revenue generator for RSS/ATOM Feeders into the SADEX application.

The implications of a SADEX application, which can provide this kind of service, are great.

This application could lead to a custom content designed newspaper with targeted advertisiong and/or magazine delivered to your door, business or printer.


Some companies are currently in the position to offer such a SADEX type service such as but would require a partnership with a RSS print solutions application the likes of the

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